DIY SEO Guide 2018 | On-Page & Off-Page Search Engine Optimization

Hello Friends!

I know you have searched a lot on Google to learn how to improve your website ranking on Google Search Engine. And, Now your journey ends here. Because here, we have tried to share as much as details required to make you an SEO Expert.

Before starting, let me introduce myself quickly and about, why I am going to teach you these tips.

Well! I am a DIGITAL MARKETING EXPERT and have completed a variety of projects. And towards completing these all, I faced many problems in this journey. And with that learning experience, I though want to prevent you from those hurdles.

You might have searched on google to execute SEO step-by-step. And I am sure that you didn't get the exact answer of your query in simple and short. Even when  you join any professional classes, generally they only teach you the basics of SEO.

They don't share the entire practical experience of SEO.

At starting, I was also irritated with this learning process. And then I decided to learn it by myself despite of taking admission in any Digital Marketing Institution. I hope you are aware with the above said situation.

Now let’s get started to take first step into SEO:-

1. Choose a good domain name. It should be easy to remember and impressive name for your business. If you are novice then you can understand the domain like this:-

Suppose you have planned to do a business, so towards execution, first it's required a good name which can reflect quality or type of your business. And after choosing an eye catching name, you look for a place to open an office, right! In the same way, on internet/ digital world, you need a hosting to place your domain.

2.Now choose any hosting panel in your budget. Generally it starts from 2K-4K yearly. The rate varies based on duration, no. of domains and companies.

3. After purchasing Domain & Hosting, it's time to decorate and nurture your business space. In Digital World it's called Website Design.

You can either design a website by yourself or can hire any professional to do so.

Would suggest you for DIY Website Creation using Wordpress or some other platform. Because even if you are a non-technical person, you can design a wonderful and eye-catching website using WordPress Tools.

You will get thousands of YouTube Videos, created to learn WP Web Development. And it will hardly take a a couple of hour to complete the website if all the contents/ documents is ready with you.

4. So far, you have purchased a domain & Hosting and then also installed and created your website on Wordpress. What Next...!

Now it's time to give proper name to all the contents you have used on website, like images, page url, etc. And here the SEO i.e. Search Engine Optimization begins.

Two Types of optimizations you need to do:-

A) On-Page SEO: If you are optimizing content within your site, it's called ON-PAGE Optimization.

B) Off-Page SEO : It's similar to promote your business offline by doing a no. Of Campaigns like newspaper advertisement, collaboration with some popular organization, hoardings, pamphlets, and more. Similarly these things are being done on online platforms. And it's known as Off-Page Optimization.

Here are the main activities includes in Off-Page Search Engine Optimization:-

1. Blog Commenting
2. Forum Discussion
3. Blog Creation & Update i.e. Blogging
4. Google Business Page Optimization
5. Ping URLs
6. Web 2.0 Creation
7. Directory Submission
8. Social Media Activity
9. Press Release
10. Video Promotion
11. Guest Blog Posting
12. Article Submissions
13. Share your website URL's with near and dear once
14. And many more…

SEM (Search Engine Marketing) is also the way to optimize your business in a short span of time. And it's a paid marketing activity.

SEM includes PPC (Pay Per Click), PPM (Pay Per Thousand Impressions), Facebook Paid Ads, Bing PPC Ads/ Yahoo PPC Ads, LinkedIn Ads & Twitter Ads.

Differences Between SEO & SEM

a. SEO gives an organic traffic whereas SEM give you conversion on the basis of what much amount you are spending on ads

b. SEO validity not limited but SEM give you traffic till your budget exhausted

c. In SEO, you start to work on some targeting keywords by using Keywords Analysis Technique whereas SEM allow you to work on all the possible keywords you can target for your business niche.

Read More : Differences between SEO and Paid Marketing here

Please Comment if you get some informative content here. So that I can share more skill full things with you.